brainsparker app is a top free creativity and innovation app for iPhone, iPad and Apple Watch

spark* at work

Learn how to turn today's problems into opportunities to grow, innovate and transform your business.

Spark* at work is a training program designed to turbocharge your ability to think creatively and spark brilliant ideas at work. So that you can be better, faster and bolder at solving problems, creating solutions and being a catalyst for game-changing innovation.

why is creativity & innovation important?

Our world is rapidly changing.

We are standing on the brink of a revolution that will fundamentally transform the way we live, work and play.

The problems and challenges we face today, will be totally different from those we'll face tomorrow.

It will be the creative thinkers amongst us that will shape the vision of what’s possible, and help navigate the way through this journey of the unknown.

Spark* has been developed by the brainsparker academy, makers of the No. 1 creativity app and leaders in management training & coaching for creativity and innovation.

It has been designed to significantly improve your ability and agility to think creatively, solve problems, shape innovative solutions and be a catalyst for game-changing innovation.

So that you can change things for the better. Innovate things. Improve things. Save things. Grow things. Discover things. Redesign things. Transform things. Dream things.

And if you start now, you’ll be more than fit for the future.

In fact, you'll probably be shaping the future.

who is spark* for?

When you develop and enhance your creative mindset, knowledge and skills, it can have a huge impact on your performance, productivity and motivation at work.

And when you bring this learning to your team, you can create magic.

That's why spark* is ideal for:

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    People who work in HR, marketing, product development, customer service, R&D, Finance and IT who want to innovate the way things are
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    Team leaders who want to encourage their teams to think differently and turn their ideas into business successes
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    Business owners and entrepreneurs who want to find innovative ways to break new ground, accelerate grow and expand
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    Consultants and agency creatives who want fresh inspiration and new ways to collaborate and co-create with their clients

Creativity will become one of the top three skills people will need. With the avalanche of new products, new technologies and new ways of working, workers are going to have to become more creative in order to benefit from these changes.

World Economic Forum, Future of Jobs Report

what can you gain?

When you sign up for spark* not only will you gain new knowledge and valuable skills, you'll be connecting with a group of like-minded people and apply what you learn to every day challenges and issues.

to find more creative ways to solve problems

Each day you face problems to solve. When you disrupt your thinking you'll discover more creative ways to fix things. You may even solve old problems for good. That's rewarding. And it makes you invaluable.

to open the door to tomorrow's opportunities

For any business to survive, it constantly needs to find ways to grow and expand. If you're able to see past the present, and imagine what the future could be, you can develop future visions and strategies. That's empowering. And it will give you the edge.

to challenge the norm and change the game

It takes courage to step outside your comfort zone and into the unknown. But if you have the confidence to do it, what you discover there could be what changes the game. That's smart. And what a great way to stand out in the crowd.

to stay ahead of the fast moving curve

In this fast-changing landscape, businesses need people who can anticipate the future and constantly be one step ahead. So that when the market moves, you're ready. That's exciting. And you get to future proof your career.

According to the Adobe "State of Create" Report, only 31% of people feel like they are living up to their creative potential. And 70% of people interviewed believe that being creative helps make people better workers and leaders.

Adobe, State of Create Report

what makes spark* different?

developing your ability

With our learning curriculum we deep-dive into topics such as creative visioning, overcoming blocks, neuroscience of creativity, new brainstorming techniques, mind-mapping, design thinking process, prototyping and so much more.

enhancing your agility

Our strong coaching approach means that we show you how to apply what you learn to real business challenges. Plus we give you self-reflection exercises, action learning, quizzes and assignments. You also learn how to coach the people around you.

building sustainability

As a member of spark* for 12 months, we help you to build your creative capabilities over time. We do this through live web classes, weekly missions and daily bite-sized inspiration via our social media channels. You'll always learn something new - every day!

how does it work?

From the day you join spark*, you'll be given immediate access to all on-demand and on-the-go learning elements for 12 months. Plus you'll be assigned to the next cohort going through our live learning lab.

live learning:  

Join the next spark* cohort on live lab web classes, self-learning & group interaction

4 live web classes over 12 weeks

• Weekly action tasks with accountability

• Reflection on key learnings and practical applications

• Work on real business issues and challenges

• Company groups have option to have private spark* cohort

on-demand learning:

24/7 access to all online video lessons, templates and resources for 12 months:

• 6 modules with over 50 video lessons, 12.5 hours of teaching

• Downloadable playbooks with exercises, coaching questions & activities

• Downloadable templates, quick guides & cheat-sheets

• Extensive list of resources, articles, YouTube videos, templates

• Automatically receive all content updates over the 12 months

on-the-go learning:

Receive bite-sized chunks of inspiration and insight delivered directly to you for 12 months:

• A Monday Mission with a themed lesson and actions for the week

• Monthly live webinars and interviews 

• Monthly "spark* news" with a summary of news and updates

• Private spark* Facebook group for networking and sharing 

• Daily inspiration, tips & articles via Facebook, Twitter, Instagram feeds

what is the spark* roadmap?

The spark* philosophy is built around 6 core themes designed to develop the different facets of your creative thinking and innovation potential. These themes are covered in depth in the online video lessons.

1: Unleashing Your Creative Potential

Looking beyond "what is" and exploring "what could be." Using the creative potential formula to enhance your natural creative flow and overcome blocks that slow it down.

4: Igniting Your Creative Spark 

Learning practical tools and techniques for brainstorming new ideas using our S.P.A.R.K. creative thinking model. And exploring ways to use it in groups and individually.                                                                

2: Disrupting Your Creative Brain

Exploring how your creative brain works and how you can stimulate it to trigger new and unusual connections. Encouraging cross-fertilization of ideas with others

5: Flowing with the Creative Process

Identifying how to navigate your way through the creative process using the design thinking model. Exploring how to take a problem from idea to implementation.

3: Cultivating a Creative Mindset

Discovering new ways to open your mind, challenge the norm and view problems through different lenses. Adopting the mindset of history's great creative thinkers.

6: Building Your Creative Fitness

Building your creative thinking abilities every day so you can tap into them, anytime, anywhere. Exploring how to be a creative catalyst for others.     

Helping people and workers improve their creativity is critical to the future of the UK economy, and many businesses and workplaces are not yet set up in ways that reward or foster this skill. To inspire innovation, workers must be equipped with the right training and tools.

Ryan Asdourian, Windows and Surface Lead, Microsoft UK

what are people saying?

"Gabriella is fantastic at getting you to think outside the box."

Nicky Hambleton-Jones (TV Presenter)

"Gabriella Goddard brought a very experiential learning piece for our managers to consider approaching their team management skills differently. She provided a number of useful tools and frameworks plus a place for delegates to reflect on their current practices and try new ones."

Senior Manager (Al Jazeera)

who is your lead coach?

Gabriella Goddard

founder & lead coach


app & academy

Gabriella Goddard is the Founder & Lead Coach of brainsparker app & academy.

She is an Executive Coach, Leadership Facilitator and published author with over 15 years experience developing leaders and managers from global multi-nationals, as well as entrepreneurs and game-changers.

Companies she has worked with include Sanofi, Al Jazeera, Orange, Renault, Hitachi, L'Oreal, Tesco, Heinz, Mouchel, United Utilities, Airbus, Barclays, EY, Reuters, Goldman Sachs and Panasonic.

She is a specialist in creative thinking and innovation. This passion started many years ago when she worked in international marketing and product development in the fast-paced telecom and tech world.

With spark* at work she can now share all this knowledge, expertize and experience with you. And we can't wait to see what you do with it.

“I believe the world can be a better place, and it will be your ideas that make it so. All it takes is a spark.”

Gariella Goddard

Winner of 2016 Global Impact Award at the Entrepreneurs Institute

what is included?

When you sign up for spark* at work you'll get 12 months unlimited access to:

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    4 live web classes over 12 weeks with the spark* live lab
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    Over 50 video lessons covering the 6 core modules (12.5 hours of teaching)
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    Coach interaction and feedback
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    Downloadable playbooks with coaching questions and practical activities
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    Membership to the private spark* Facebook group
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    A weekly Monday Mission with learning & actions for the week
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    Monthly live webinars and interviews
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    Monthly "spark* news" with a summary of resources, postings and news
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    Daily inspiration, tips & articles via Facebook, Twitter, Instagram feeds
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    Automatic updates for 12 months to all curriculum and course enhancements

 Plus you'll be educating a child in India for a year ...

When you purchase your spark* program, you'll be personally funding the eLearning facility for one child in rural India for a whole year via B1G1.

how can you get started today?

If you join spark* at work today, you'll get immediate access to all the on-demand and on-the-go learning elements. Plus you'll be invited to join the next cohort for the spark* live lab.

for individuals



(approx. £940 GBP  / €1055 Euro)

NOTE: If you have a Discount Code, please apply it on the "checkout" screen.

Email us at [email protected] for more information and to discuss your specific needs.

for companies & groups:

We have special rates for groups of 3 or more people.

And for groups of 5-8 people we can offer you a private cohort for the spark* live lab.

We can also run highly interactive 2-day face-to-face spark* workshops on request.

Email us at [email protected] for more information and to discuss your specific needs.

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