kickstart

When Nobel Laureate, Jonas Salk, was asked how he went about inventing the polio vaccine, he replied, “I pictured myself as a virus or a cancer cell and tried to sense what it would be like.” Think about an idea or solution you’re working on. Imagine it has been incredibly successful. What is happening What […]

In 2001, entrepreneur Elon Musk conceptualized “Mars Oasis,” a project to land a miniature greenhouse on Mars containing food crops. But first, he needed to buy a rocket. Easier said than done for a space novice such as Musk. In the end, he decided to build his own rockets and founded SpaceX with the long-term

“Intuition is the wisdom formed by feeling and instinct — a gift of knowing without reasoning,” says top businesswoman Angela Ahrendts. As such, your intuition can hold a wealth of insight and surprising ideas if you’d only stop and listen to it. Think of a challenge you’re facing and the ideas you’ve generated. What does your gut

The brand name “Skype” comes from an abbreviation of “sky peer-to-peer.” And this describes the essence of the Skype service which hasn’t changed much since launching in 2003. By keeping things simple, Skype has gone on to attract over 660 million users worldwide. Take a challenge you’re facing and boil it down to the absolute

Just imagine a circus performance with no live animals? Cirque du Soleil did. “We didn’t reinvent the circus,” said co-founder Guy Laliberte, “we repackaged it in a much more modern way.” By taking a different perspective they tapped into a plethora of fresh ideas that have made their show a global sensation. Think about a