24. apply x-ray vision to probe deeper

Our emotions play a key role in the decisions we make.

One research study even showed that sunny days, which make us feel happy, caused a boost in stock market performance.

Think about a challenge you’re facing.

Look past the surface of “what is” and drill down into “what is the real problem?”

  • What are the deeper needs of your users or customers?
  • What problem are they really trying to solve?
  • What do they want in the ideal world
  • What would make them happiest?

What fresh ideas can you come up with to truly delight them?

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