Our emotions play a key role in the decisions we make.
One research study even showed that sunny days, which make us feel happy, caused a boost in stock market performance.
Think about a challenge you’re facing.
Look past the surface of “what is” and drill down into “what is the real problem?”
- What are the deeper needs of your users or customers?
- What problem are they really trying to solve?
- What do they want in the ideal world
- What would make them happiest?
What fresh ideas can you come up with to truly delight them?