23. find the “wow” factor

Mills & Boon have been publishing romance novels for over a hundred years, yet it was an unknown self-published author, E. L. James, who hit the bestseller list with her “50 Shades of Grey.”

For millions of people around the world, it had the “WOW” factor.

Somehow it has hit an important known (or unknown) need or want.

Think of a challenge your ideal user is facing.

  • What are their biggest pain points?
  • What would really “wow” them?
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