The brand name “Skype” comes from an abbreviation of “sky peer-to-peer.” And this describes the essence of the Skype service which hasn’t changed much since launching in 2003.
By keeping things simple, Skype has gone on to attract over 660 million users worldwide.
Take a challenge you’re facing and boil it down to the absolute essence.
What is at the heart of the problem?
Brainstorm ideas around that.
And keep your ideas simple too.