Just imagine a circus performance with no live animals?
Cirque du Soleil did. “We didn’t reinvent the circus,” said co-founder Guy Laliberte, “we repackaged it in a much more modern way.”
By taking a different perspective they tapped into a plethora of fresh ideas that have made their show a global sensation.
Think about a project you’re working on, and put yourself in the shoes of your user or customer.
- What is missing for them?
- How could you deliver this in a fresh and novel way?