Asking questions is the best ways to probe under a problem and find the pain points.
Take the idea behind Netflix for example. The driving question that co-founder Reed Hastings asked after he was fined $40 for an overdue DVD was, “What if a video rental company didn’t charge late fees?”
Think about a problem you want to solve.
Brainstorm as many ideas as possible by using these two magic questions:
- What if?
- How might we?