17. question everything

Asking questions is the best ways to probe under a problem and find the pain points.

Take the idea behind Netflix for example. The driving question that co-founder Reed Hastings asked after he was fined $40 for an overdue DVD was, “What if a video rental company didn’t charge late fees?”

Think about a problem you want to solve.

Brainstorm as many ideas as possible by using these two magic questions:

  • What if?
  • How might we?
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