15. consider the opposite

Apparently, Albert Einstein was able to imagine an object both in motion and at rest at the same time.

Being able to hold paradoxes shifts you from an “either/or” mindset to a “both/and” mentality.

This blows open the creative spectrum from which fresh ideas can emerge.

So consider a challenge you’re facing.

  • What is the “norm?”
  • What is the opposite of this?
  • How could both hold true?
  • What new ideas does this spark?
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