14. let go of what’s not needed

The artist Hans Hofmann once said, “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

Budget airlines have built successful businesses around this philosophy.

Minimalistic design has done the same.

Google’s home page remains the epitome of a “less is more” approach.

Think about a concept you are shaping.

  • What is not necessary?
  • How could this be eliminated?
  • What is the minimum viable concept?
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