Think of a creative concept that you’re developing.
- identify the most obvious solution
- define one key feature of this solution
- then consider the opposite of this key feature
- brainstorm ideas for how you could deliver both ends of the spectrum
- and then add ideas along the spectrum
What fresh ideas come up?
What impact did thinking about the opposite have on your perspective?
How could you integrate this more into your idea generation sessions?
Think of a creative concept that you’re developing.
- identify the most obvious solution
- define one key feature of this solution
- then consider the opposite of this key feature
- brainstorm ideas for how you could deliver both ends of the spectrum
- and then add ideas along the spectrum
What fresh ideas come up?
How could you integrate this more into your idea generation sessions?
board of innovation:
Opposite Thinking
mindtools:
Reverse Brainstorming
In this short video clip (6.27 mins,) Claire Shapiro gives a live demo of “opposite thinking” in action.