ideate new concepts

instructions:

  • Watch the workout video above.
  • Complete the individual exercise. (The group is exercise optional)
  • Read the additional articles for extra brain nutrition.
  • Watch the inspiring video.
  • Click “Mark As Complete.”

taking action:

Reflect on the problem statement you have chosen.

Use mind mapping to brainstorm a wide range of ideas to solve this problem.

If you get stuck, use the kickstart* infographic to disrupt your thinking and spark fresh ideas.

Then use the following criteria to choose the best idea to take to the prototyping phase.

  1. The Rational Choice
  2. The Most Likely to Delight
  3. The Most Unexpected

 

taking action:

Reflect on the problem statement you have chosen.

Then as a group, agree to the ground rules for your brainstorming session using the B.R.A.I.N.S.T.O.R.M. infographic.

Break out into sub-groups and use mind mapping to brainstorm on a wide range of possible ideas to solve this problem.

If you get stuck, use the kickstart* infographic to disrupt people’s thinking and spark fresh ideas.

Then re-group and share all of your ideas.

Use the following criteria to vote for the best idea to take to the prototyping phase.

  1. The Rational Choice
  2. The Most Likely to Delight
  3. The Most Unexpected

In this short video clip (4.59 mins) watch Tony Buzan, the inventor of mind mapping, share his tips on how to create a mind map and why they’re powerful.

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