taking action:
Think about a challenge you have with a product, service, or concept. Use this same challenge throughout the rest of this module.
Put yourself in the shoes of your user or key stakeholder using one of these techniques:
- share a “day in the life of”
- create an “empathy map” of their current experience
- map out their full user journey
Collect insights, stories, and real-life observations if you can.
- what are their biggest pain points?
- what are their happy moments?
- what surprised you?
- what opportunities to improve their experience did you spot?
Ask everyone in the team to spend some time interviewing and observing a user or key stakeholder.
Choose from one of the techniques below to share your findings:
- share a “day in the life of”
- create an “empathy map” of their current experience
- map out their full user journey
Explore and discuss your key insights:
- what are their biggest pain points?
- what are their happy moments?
- what surprised you?
- what opportunities to improve their experience did you spot?
Watch this short video clip (2.39 mins) and step in the shoes of these children.
How would you help them learn?
What new insights does this spark for you?