taking action:
Think about a challenge or problem you’re trying to solve.
Then pick an object that is near you.
- Notice the sensory aspects of this object
- Reflect on the intuitive aspects of this object
Using this object as an analogy, ask yourself these questions:
- If our solution was [sensory element] like our object, then how could we enhance it?
- If we could bring more [intuitive element] like our object, then how might we do this?
- If we could help our users have more [intuitive element] like our object, then how might we modify our concept?
- If we made our solution more [sensory element] like our object, what attributes would we add
What new insights emerge?
Bring the group together to brainstorm on a challenge or problem.
Select a relevant analogy.
- Brainstorm on the sensory aspects of this object
- Brainstorm on the intuitive aspects of this object
Then break out into small groups and brainstorm using these questions:
- If our solution was [sensory element] like our object, then how could we enhance it?
- If we could bring more [intuitive element] like our object, then how might we do this?
- If we could help our users have more [intuitive element] like our object, then how might we modify our concept?
- If we made our solution more [sensory element] like our object, what attributes would we add
Come back together and share your insights.
What new opportunities for innovation have you discovered?
Watch this short video clip (0.55 mins) of a Formula 1 pit stop. This is a fantastic analogy to use when brainstorming better ways to work as a team or in a project group.
What new insights does this spark?