Brainsparker Ltd, a CreativeTech company dedicated to igniting human creativity as a superskill in the AI era, has launched a free 7-day creativity challenge aimed at makers, creators, and innovators as part of WCIW – World Creativity & Innovation Week (15–21 April), a United Nations-recognised global celebration of creativity.

The challenge is designed to help participants build their “creative edge” through seven core capabilities — Curiosity, Connection, Creative Thinking, Courage, Communication, Collaboration, and Commitment — which Brainsparker identifies are essential human skills in the age of AI.

Delivered via daily email, each day focuses on one “amplifier”, combining a short insight, a practical challenge, and a reflection prompt, supported by Coach Sparkalino, the company’s AI Creativity Coach.

“Creativity isn’t something reserved for a few — it’s something you can build,” said Gabriella Goddard, Founder and CEO of Brainsparker Ltd. “This challenge gives people a simple way to build that skill in just a few minutes a day.”

The initiative comes as demand for creative thinking continues to rise. As AI tools generate ideas at scale, the ability to question, connect, and develop those ideas is increasingly seen as a critical advantage for individuals and organizations.

“AI can generate answers instantly,” Goddard added. “But it’s human creativity that decides which ideas are worth pursuing — and how to turn them into something that matters.”

The campaign runs from 15 to 24 April across email and social media, with daily prompts, practical exercises, and visual content encouraging consistent creative practice.

👉 Participants can sign up at: brainsparker.com/wciw-2026

____________

About Brainsparker Ltd:

Brainsparker Ltd is a multi-award-winning CreativeTech company dedicated to unlocking creative potential worldwide. Their flagship product, the brainsparker app, is a top-ranked tool for overcoming mental blocks and sparking fresh ideas, with over 550,000 downloads globally. The app’s success is a testament to Brainsparker’s commitment to creativity and innovation. For more information about Brainsparker please visit www.brainsparker.com.

About World Innovation & Creativity Week:

World Creativity & Innovation Week (15–21 April) is a global community dedicated to encouraging and celebrating everyday creativity at home, at school, at work, and in the community. World Creativity & Innovation Day (21 April) is a United Nations International Day of Observation, empowering people to use new ideas, make new decisions, and make the world a better place. wciw.org

Media Contact:
Gabriella Goddard
+(44) 7811 361 785
[email protected]