Tell the story while explaining what the problem is the offer solves and how it does it differently. Include at least one real, and compelling client result or example (or my own if no relevant client example yet) 

For introduction sections: – Keep paragraphs short (1-3 sentences maximum) – Start with a direct statement that challenges assumptions or states a bold truth – Avoid clichéd phrases like “I get it” or “dream of freedom” – 

Use specific, concrete examples rather than vague statements – Include one unexpected or surprising element to maintain interest – When telling a story, focus on specific moments rather than generalized experiences – Use conversational language that feels authentic, not overly promotional —

 End with a clear promise that transitions to the next section – Keep this section short and high energy as possible, while still sharing the story and creating connection.