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spark* at work

learn how to turn today's problems into opportunities to grow, innovate and transform your business!

Spark* at work is a 12 month accelerator program ideal for turbocharging your ability to think creatively and spark brilliant ideas at work. So that you can be better, faster and bolder at solving problems, shaping solutions and being a catalyst for game-changing innovation.

Creativity will become one of the top three skills people will need. With the avalanche of new products, new technologies and new ways of working, workers are going to have to become more creative in order to benefit from these changes.

World Economic Forum, Future of Jobs Report

​why is creativity important?

Our world is rapidly changing.

We are standing on the brink of a revolution that will fundamentally transform the way we live, work and play.

The problems and challenges we face today, will be totally different from those we'll face tomorrow.

It will be the creative thinkers amongst us that will shape the vision of what’s possible, and help navigate the way through this journey of the unknown.

The spark* at work 12 month accelerator program has been developed by the brainsparker academy, makers of one of the top creativity and creative thinking apps in the world.

It has been designed to significantly enhance and accelerate your ability to think creatively, solve problems, shape innovative solutions and be a catalyst for game-changing innovation.

So that you can change things for the better. Innovate things. Improve things. Save things. Grow things. Discover things. Redesign things. Transform things. Dream things.

And if you start now, you’ll be more than fit for the future.

In fact, you'll probably be shaping the future.

who is this spark* at work for?

Developing your ability to think creatively, spark new ideas and shape innovative solutions can have a huge impact on your performance, productivity and motivation at work.

And when you bring this learning to your team, you can create magic.

That's why this spark* at work 12 month accelerator program is ideal for:

  • People who work in marketing, product development, customer service, R&D, Finance, IT and HR who want to innovate the way things are, anticipate change and deliver exceptional results
  • Team leaders who want to encourage their teams to think differently and turn their ideas into business successes
  • Business owners and entrepreneurs who want to find innovative ways to break new ground, accelerate grow and expand
  • Social entrepreneurs who want to push boundaries, disrupt the status quo and improve things for the better
  • Designers, writers, artists and filmmakers who want to shift gears and bring a new edge to their work
  • Consultants and agency creatives who want fresh inspiration and new ways to collaborate creatively with their clients

what can you gain?

By being a member of the spark* at work accelerator program for 12 months, not only will you gain new knowledge and valuable skills, you'll be connecting with a group of like-minded people and be applying what you learn to every day challenges and issues.

to find more creative ways to solve problems

Each day you face problems to solve. If you keep doing the same thing you'll get the same results. If you can disrupt your thinking and spark fresh ideas, you'll discover more creative ways to fix things. You may even solve old problems for good. That's rewarding. And it makes you invaluable.

to open the door to tomorrow's opportunities

For any business to survive in a highly competitive world, it constantly needs to look for innovative ways to grow, expand and pioneer new areas. If you're able to see past the present, and imagine what the future could be, you can develop visions and strategies that shape new paradigms. That's empowering. And it will give you the edge.

to challenge the norm and change the game

It takes courage to step outside your comfort zone and into the unknown. But if you have the confidence and self-belief you can go to places no-one has been before. What you discover there could be what changes the game and brings a totally new level of value. That's smart. And what better way to stand out in the crowd.

to stay ahead of the fast moving curve

In any industry you can be a leader or a follower. But in this fast-changing landscape, if you don't keep an eye on the next horizon you can quickly get left behind. Businesses today need people who can anticipate the future and constantly be one step ahead. So that when the market moves, you're ready. That's exciting. And you get to future proof your career.

Helping people and workers improve their creativity is critical to the future of the UK economy, and many businesses and workplaces are not yet set up in ways that reward or foster this skill. To inspire innovation, workers must be equipped with the right training and tools.

Ryan Asdourian, Windows and Surface Lead, Microsoft UK

what makes spark* at work different?

develops your

knowledge, mindset & skills

Our learning curriculum will significantly expand your creative knowledge, mindset and skills. We deep-dive into creative visioning, how to overcome blocks, the neuroscience of creativity, new brainstorming techniques, mind-mapping, using the S.P.A.R.K. model, the design thinking process, prototyping and so much more.

enhances your

using a coaching approach

At the core of how we teach is our coaching approach. We use self-reflection and action learning questions so you apply what you learn to real business challenges and to coach the people around you. Plus we give you quizzes, assignments & practical activities. That means you can quickly put theory into practice.


over 12 months

We help you to build your creative capabilities over time. We do this through our weekly learning missions, monthly webinars and daily bite-sized learning & inspiration via our social media channels. Over the next 365 days, you'll receive at least one spark of creative inspiration every day.

how does it work?

From the moment you sign up to the spark* at work accelerator program, you'll be given 12 months unlimited access to both the on-demand learning elements accessible online, as well as the on-the-go micro-learning delivered directly to you.

on-demand learning

includes online video lessons, templates and resources that you can access whenever you want, from any device

• 6 modules with over 50 video lessons, 12.5 hours of teaching

• Modules initially released over 12 weeks 

• Downloadable playbooks with exercises, coaching questions & activities

• Downloadable templates, quick guides & cheat-sheets

• Extensive list of resources, articles, YouTube videos, templates

• Archive of live lessons/webinars/podcasts

• Access to brainsparker lab  and gym resources

• Automatically receive all module updates over the 12 months

on-the-go learning

includes bite-sized chunks of inspiration and micro-learning delivered directly to you 

• A Monday Mission with key lesson and actions for week

• Monthly live lessons & interviews via webinar/podcast

• Monthly "spark* news" with a summary of resources, postings and news

• Spark* Facebook group for networking, sharing and contributing

• Daily Spark card via our brainsparker app or our email service

• Daily inspiration, tips & articles via Facebook, Twitter/Instagram feeds

what is the spark* roadmap?

The spark* at work accelerator program is built around 6 core themes that make up the spark* roadmap.  Each core theme is designed to develop the different facets of your creative thinking and innovation potential. These core themes make up the 6 modules included in the on-demand learning elements.

1: Unleashing Your Creative Potential

Looking beyond "what is" and exploring "what could be." Tapping into the creative potential formula for success by enhancing your natural creative flow and overcoming blocks that stop it, or slow it down.

2: Disrupting Your Creative Brain

Exploring how your creative brain works and ways to optimize it to make new and unusual connections. Learning how to stimulate your senses to trigger fresh thinking.

3: Cultivating a Creative Mindset

Delving into the attitudes and beliefs of history’s great creative thinkers. Discovering new ways to open your mind, challenge the status quo and view problems and solutions through different lenses.

4: Igniting Your Creative Spark 

Learning practical techniques for brainstorming new ideas and fresh thinking. Playing with our S.P.A.R.K. creative thinking model and exploring ways to use it in groups and individually.   

5: Flowing with the Creative Process

Identifying how to navigate your way through the creative process. Learning how to take a problem from idea to implementation using the design thinking process.

6: Building Your Creative Fitness

Building your creative thinking abilities every day so you can tap into them, anytime, anywhere. Mapping out an action plan with your creative fitness program.                                                             

According to the Adobe "State of Create" Report, only 31% of people feel like they are living up to their creative potential. And 70% of people interviewed believe that being creative helps make people better workers and leaders.

Adobe, State of Create Report

what are people saying?

"Gabriella is fantastic at getting you to think outside the box."

Nicky Hambleton-Jones (TV Presenter)

"Gabriella Goddard brought a very experiential learning piece for our managers to consider approaching their team management skills differently. She provided a number of useful tools and frameworks plus a place for delegates to reflect on their current practices and try new ones."

Senior Manager (Al Jazeera)

"Gabriella exudes such positive energy, creativity and passion. Highly intuitive, she balances a natural sense of fun with the serious business of helping people achieve genuine results."

Carole Gaskell (Full Potential Group)

who is running it?

Gabriella Goddard

Founder & CEO


app & academy

Gabriella Goddard is the Founder & CEO of brainsparker app & academy.

She is also an Executive Coach, Leadership Facilitator and published author with over 15 years experience developing leaders and managers from global multi-nationals, as well as entrepreneurs and game-changers.

Companies she has worked with include Sanofi, Al Jazeera, Orange, Renault, Hitachi, L'Oreal, Tesco, Heinz, Mouchel, United Utilities, Airbus, Barclays, EY, Reuters, Goldman Sachs and Panasonic.

She is a specialist in creative thinking and innovation. This passion started many years ago when she worked in international marketing and product development in the fast-paced telecom and tech world.

With spark* at work she can now share all this knowledge, expertize and experience with you. And we can't wait to see what you do with it.

“I believe the world can be a better place, and it will be your ideas that make it so. All it takes is a spark.”

Gariella Goddard

Winner of 2016 Global Impact Award at the Entrepreneurs Institute

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what will you learn?

The spark* at work on-demand training content includes 6 modules as outlined in the spark* roadmap. You can access this training anytime via your computer, tablet or smartphone with an internet connection.  All content updates are included during your 12 months.

Each module incorporates the latest thinking, useful creativity models, practical activities, coaching exercises, quizzes and recommended resources.

One module is made available to you every 2 weeks during the first 12 weeks of the program. This gives you time and space to embed and apply the learning.  Plus you can come back anytime for a refresher.

Here's an overview of what's covered in each module.​

  • > your creative potential
  • > your creative BRAIN
  • > your creative MINDSET

cultivating a creative mindset

  • Learning from Mae Jemison how to be curious and activate the "explorer" mindset
  • Discovering how Cirque du Soleil questioned the status quo by activating the "challenger" mindset
  • Exploring how Elon Musk leaps into the unknown by adopting the "risk taker" mentality
  • Listening to how James Dyson connected the unconnected and using the "connector" mindset
  • Learning from Ratan Tata how to experiment to learn using an "experimenter" mentality
  • Hearing how Jack Ma persistently overcame obstacles by activating the "champion" mindset
  • Understanding how Jacqueline Novogratz's desire to make an impact with "idealist" mindset

what is included?

When you sign up for our spark* at work accelerator program, you'll get 12 months unlimited access to:

on-demand learning:

  • Over 50 video lessons and 12.5 hours of teaching
  • All modules available to you from the day you sign up
  • Accessible 24/7 on any device via an internet connection
  • Practical activities, case studies, quizzes and coaching exercises
  • Links to articles, video clips and other useful resources
  • Downloadable spark* playbooks for each module
  • Membership to the private spark* Facebook group
  • Coach interaction and feedback
  • Access to brainsparker's creativity lab & free gym workout
  • Automatic access to all curriculum, playbook & resource updates during the 12 months

on-the-go micro learning:

  • A Monday Mission each week with a key lesson and activities
  • Monthly live lessons and interviews via webinar
  • Monthly "spark* news" with a summary of key learning and links
  • Daily inspiration, tips & articles via Facebook, Twitter & Instagram feeds
  • A daily spark* card via the brainsparker app or our email service
  • Unlimited access to all these micro-learning elements during the 12 months

Plus you'll be educating a child in India for a year ...

When you purchase your spark* at work program, you'll be personally funding the eLearning facility for one child in rural India for a whole year via B1G1.

how can you get started today?

As soon as you sign up for our spark* at work accelerator program, you'll get immediate access to both the on-demand and on-the-go learning elements.

for individuals:

Get 12 months unlimited access for one person to the spark* at work accelerator program including all updates and enhancements during that time period


(That's the equivalent of just $49/month!)

(approx. £455 GBP  /  €510 euro)

IMPORTANT NOTE: If you have a Discount Code, please apply it later in the "checkout" screen

for groups:

Please email us for special rates if you have a group of two or more;​   

our guarantee


This program is covered by our standard 60-day, no-questions-asked guarantee.

We want you to be totally happy with your spark* at work accelerator program experience. So work through the first 4 modules of the on-demand course content and complete all the exercises. If you don't love it, just send us a message and we'll refund your money, no questions asked. This guarantee is valid for 60 days from your purchase date, which gives you plenty of time to try it out.

Founder & CEO


what else do you need to know?

Here are answers to some frequently asked questions:

How do I access the on-line course content?

When can I get started?

How long do I have access to this program?

How can I get a refund?

are you ready to put your dent in the universe?

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